Terms of service

Last updated: August 25, 2025

These Terms of Service ("Terms") govern your access to and use of the Simply Habits mobile application (the "App"), a habit tracker app in the productivity category, operated by The Amsterdam Tech Company, a company based in the Netherlands ("we," "us," or "our"). The App is available worldwide through the Apple App Store and offers in-app purchases for additional features.

By downloading, installing, or using the App, you agree to be bound by these Terms. If you do not agree to these Terms, you must not download, install, or use the App.

We refer you to our Privacy Policy for information on how we handle your data.

1. Changes to These Terms

We may update these Terms from time to time to reflect changes in the App, legal requirements, or our practices. We will notify you of material changes by posting the updated Terms in the App and updating the "Effective Date" above. Your continued use of the App after the Effective Date of any changes constitutes your acceptance of the updated Terms. If you do not agree to the changes, you must stop using the App.

2. Eligibility

You must be at least 13 years old to use the App, or the age of majority in your jurisdiction if higher. By using the App, you represent that you meet these requirements and that your use complies with all applicable laws.

3. License to Use the App

Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable license to download, install, and use the App for your personal, non-commercial purposes on Apple-branded products that you own or control, as permitted by the Usage Rules set forth in the Apple Media Services Terms and Conditions (available at https://www.apple.com/legal/internet-services/itunes/). This license includes access and use by other accounts associated with you via Family Sharing or volume purchasing, where applicable.

The App may use Apple's CloudKit service for optional syncing of your habit data across your devices. This feature requires an active iCloud account and is subject to Apple's iCloud terms.

You may not:

Modify, disassemble, decompile, or reverse engineer the App.
Rent, lease, lend, sell, redistribute, or sublicense the App.
Use the App for any illegal or unauthorized purpose.
Violate any third-party terms, such as your wireless data service agreement, when using the App.

The App is provided "as is" without warranty of any kind, except as required by law.

4. In-App Purchases

The App offers in-app purchases for premium features. All in-app purchases are processed through the Apple App Store and are subject to Apple's payment terms.

Pricing and Payment: Prices are displayed in the App and include all applicable taxes. You agree to pay the displayed price for any purchase you make.
Subscriptions: If you purchase a subscription, it will automatically renew unless you cancel it at least 24 hours before the end of the current period. You can manage and cancel subscriptions through your Apple App Store account settings.
Refunds: Refunds are handled solely by Apple in accordance with their policies. We do not provide refunds directly. If you believe a purchase was made in error, contact Apple Support.
No Hidden Costs: All costs are clearly displayed before you confirm a purchase. There are no additional hidden fees.

In-app purchases are non-transferable and non-refundable except as provided by Apple or required by law.

5. Intellectual Property

The App, including all content, features, and design elements, is owned by us or our licensors and protected by copyright, trademark, and other intellectual property laws. You may not copy, reproduce, distribute, or create derivative works from the App without our prior written consent.

6. User Conduct

You agree to use the App responsibly and lawfully. The App does not include content generated by other users. Core functionality operates locally on your device, but cloud syncing uses Apple's CloudKit to store and synchronize your habit data across devices linked to your iCloud account.

7. Privacy

We are committed to protecting your privacy in compliance with GDPR and Dutch data protection laws. The App uses Apple's CloudKit service to enable syncing of your data (such as habits and related events) across your devices. This data is stored securely in your iCloud account, encrypted by Apple in transit and at rest. We do not store or access this data on our own servers; however, as the App developer, we act as the data controller for processing purposes under GDPR, with Apple serving as a data processor.

Cloud syncing is optional. You can disable it at any time in iCloud settings, which will stop further syncing but leave existing data in your iCloud account unless you delete it manually.

No other personal data is collected, stored, or shared by us.

For more details, please review our Privacy Policy.

8. Disclaimers and Warranties

To the maximum extent permitted by applicable law, the App is provided "as is" and "as available," without warranties of any kind, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement.

We do not warrant that the App will be uninterrupted, error-free, or free from viruses or other harmful components. Syncing features depend on Apple's iCloud service, and we are not responsible for any downtime, data loss, or issues arising from iCloud. Your use of the App is at your own risk.

9. Limitation of Liability

To the maximum extent permitted by applicable law, we shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, or goodwill, arising from your use of or inability to use the App, even if advised of the possibility of such damages.

Our total liability to you shall not exceed the amount you paid for the App or in-app purchases in the 12 months preceding the claim.

10. Indemnification

You agree to indemnify and hold us harmless from any claims, losses, damages, liabilities, and expenses (including reasonable attorneys' fees) arising from your misuse of the App or violation of these Terms.

11. Termination

We may terminate or suspend your access to the App at any time, without notice, for any reason. Upon termination, you will no longer have access to App features, but any synced data will remain in your iCloud account unless you delete it via iCloud settings or request assistance from us.

You may terminate these Terms at any time by deleting the App from your device. Disabling cloud sync or deleting the App does not automatically remove data from iCloud; you must manage that separately through your iCloud account.

12. Governing Law and Dispute Resolution

These Terms are governed by the laws of the Netherlands, without regard to conflict of law principles. Any disputes arising from these Terms shall be resolved exclusively in the courts of Amsterdam, Netherlands, unless applicable EU consumer law allows you to bring claims in the courts of your country of residence.

We encourage you to contact us first to resolve any issues amicably.

13. Idea Submissions and Feature Requests

If you submit any ideas, suggestions, feature requests, or other feedback regarding the App ("Submissions") to us, whether through email, in-app forms, or other means, you agree to the following:

Voluntary and Non-Confidential: Submissions are voluntary, non-confidential, and gratuitous. We have no obligation to review, acknowledge, or respond to any Submissions.
No Compensation or Obligation: We are under no obligation to use, implement, or compensate you for any Submissions. You will not receive any payment, credit, or other consideration for your Submissions.
License Grant: By making a Submission, you grant us a perpetual, irrevocable, worldwide, royalty-free, non-exclusive license to use, reproduce, modify, distribute, and otherwise exploit the Submission in any manner, including for commercial purposes, without any attribution or compensation to you.
Waiver of Rights: You waive any moral rights, rights of publicity, or similar rights in the Submissions. You also waive and agree not to assert any claims against us for any alleged or actual infringement or misappropriation of any proprietary right in your Submissions, including if we develop similar features independently.
Representations: You represent and warrant that your Submissions do not infringe any third-party rights and that you have the authority to grant the above license.
Disclaimer: We may have already considered or developed similar ideas independently, and Submissions do not create any confidential, fiduciary, or other relationship between you and us.

If you do not agree to these terms, do not submit any ideas or feedback to us.

14. Miscellaneous

If any provision of these Terms is held invalid or unenforceable, the remaining provisions will remain in effect. Our failure to enforce any right does not waive it.

15. Contact Us

If you have any questions about these Terms, please contact us at:

The Amsterdam Tech Company

Korte Lijnbaanssteeg 1, Office number: 4468, 1012SL Amsterdam

info@amsterdamtech.co